Health Essay Example | Topics and Well Written Essays - 1000 words - 1

Health - Essay Example It also display Australian Health Care Agreement for equitable access for public health care irrespective of geographic location. Another article on medical dominance features the health division of labour, and a body of literature has developed exploring the structural components contributing to the subordination of the allied health professions. This article is taken from nursing literature describing the nature and source of nurses perceptions, complaints and dissatisfactions with their profession. It encompass the sociological analyses of the situation of nurses within the organization of the health care delivery system. Results indicated that Australian and British nurses were not only disappointed with many facets of then- work atmosphere, especially their pay and working conditions. The article manifests the medical profession to be highly satisfied for British nurses as compared to Australian nurses, due to lack of autonomy. It is therefore recommended that to have a congenial working atmosphere, a harmony must be established between the care takers, nurses and other staff and medical professionals Adamson, B., J., Kenny., D., T., Wilson-Barnett, J., 1994, The impact of perceived medical dominance on the workplace satisfaction of Australian and British nurses Journal of Advanced Nursing, Vol. 21(1), 172-183. Health care funding: the article describes about the various parameters which must be considered for providing health care funding. According to this article the first Health Policy consensus group paper examines 11 healthcare funding systems. These include: Normand, C. and Busse, R., ‘Social health insurance financing’, in Mossialos, E. Dixon A., Fugueras, J. and Kutzin, J. (eds.), Funding Health Care: Options for Europe, European Observatory on Health Care Systems, OUP, 2002. Health Care Policy: the article states that by collecting and analyzing health outcomes data it becomes

Difference between a Wired and Wireless Network Security Term Paper

Difference between a Wired and Wireless Network Security - Term Paper Example This kind of threat is most often accidental but sometimes may be intentional too. It includes fluctuations or surges in power supply, that is, sudden rise or sudden drop in the voltage, the efficiency of the supply and electricity failure. The voltage fluctuation tends to damage the computer system and the information stored in the random-access memory because it may cause the system to shut down suddenly. Thus, power smoothing becomes vital. This can be achieved by applying surge protectors on the power supply or by using devices like uninterruptible power supply (UPS) which are charged by the power main. These have built-in power smoothers which are greatly helpful if there is sudden failure of power supply like electricity blackout. The computers over the network are connected to the UPS and in case of electricity failure, they do not shut down all of a sudden. This helps in saving the vital information that was being processed. A power generator does the same purpose, that is, a cts as a power supply and lets the computers continue their processing without losing the information. There should be power-linked parameters connected with both the power supply and the system which give signal before electricity failure. ... In a wired network, you can see by your eyes and through the wires which and how many PCs are connected to a certain network. Hence, the second significant difference is that of trust. A wired network is directly under the control of the administrator and therefore there is a trustworthy attitude toward the whole setup. On the other hand, wireless networks suffer from distrust because you never know who is accessing you network from outside the windows within the access point. No matter how secure you make the wireless network, technology has enabled the hackers to devise more sophisticated means to create a security breach that is hidden from your eye. Hence, we see that there are differences between wired and wireless network security and none of the two types of networks is free from security breaches and threats. References Posey, B. (2005). Have Wireless Networks Surpassed the Security of Wired Networks? WindowsSecurity.com. Retrieved August 19, 2011, from http://www.windowsecur ity.com/articles/Wireless-Networks-Surpassed-Security-Wired-Networks.html Wysocki, B.J. (2005). Advanced Wired and Wireless Networks. USA:

Risk Factors Schizophrenia

Risk Factors Schizophrenia The Effect of Perinatal Risk Factors on the Incidence of Schizophrenia Background Developing schizophrenia is dependent on different factors. A person who could possibly develop the illness later in life is faintly unusual in terms of cognitive skills, motor functioning, and social behavior as compared to his or her peers. This states that indicators exist as to whether a person will be vulnerable into being a schizophrenic later in life, as dictated by certain abnormalities that can be observed (Mortensen, 1999 and Dean, 2003). Most of the causes being held accountable for the development of schizophrenia can be traced back to genetic or biological factors and environmental exposure that operated early in life of the individual (Dean, 2003, Khasshan, 2008, Mednick, 1970, and Mortenen, 1999). Evidences regarding the effects of obstetric complications, prenatal illness, misuse of drugs, migration and travel, urbanization, and various life experiences on the onset of schizophrenia in later years in life have been noted. These were even incorporated and represented in causation models that encompass psychological, genetic, environmental, and social elements. These evidences can be used as models for clinical and research purposes of determining the risk of schizophrenia, as they cover a wide range of causative agents (Dalman, 1999 and Dean, 2003). It has been a challenge for researchers to understand the cause of schizophrenia, the etiology of which has brought about several hypotheses (Dean, 2003). Different risk factors affect the incidence of the illness, two of which will be given more attention in this paper. A number of epidemiological studies have indicated an increased risk of developing schizophrenia among people who were exposed to maternal infections such as rubella virus and influenza virus in utero (Westergaard, 1999). Other studies have shown that children who were born during inclement weather have an increased risk of developing schizophrenia. These are supported by researches conducted on a population basis (Mortensen, 1999). Purpose As stated by the study conducted by Mortensen and others (1999), the location and the season of birth of an individual might be important in the development of schizophrenia. Aside from family history, these environmental factors can be associated with the onset of the disorder. Prevalence studies of Westergaard and others (1999) also showed that exposure to prenatal infections might be a factor in the development of schizophrenia later in life. There is, however, a poor evidence of a strong association between development of schizophrenia and exposure to influenza viral infection. This lead the group into determining whether or not prenatal exposure to rubella would indeed be a factor for schizophrenia development. This is in accordance with previous researches that rubella viral infection might be a significant cause for the illness. With all these research supports as foundation for a prospective study, this paper aims to give a sound explanation on how certain factors might affec t the possible development of schizophrenia later in life. This study will focus on two possible causative agents as parameters. The main purpose of this study is to determine if being born in severe weather, such as extreme hot or cold temperatures, or being exposed to the rubella virus in utero is linked to developing schizophrenia later in life. Research Hypothesis We hypothesized that there would be an increase in the incidence of early adult onset schizophrenia among those exposed to the rubella virus in utero and those born in winter months. Literature Review Several studies have been conducted on risk factors for schizophrenia. One study examined the outcome in 70 individuals whose mothers had rubella infections during pregnancy. Rubella is known to cause severe developmental problems in exposed fetuses. These individuals risk of having schizophrenia by the time they reached the mean age of 22 years was five times higher than normal It has been proposed that environmental factors may also be important in determining risk for schizophrenia. A study done by Mortensen and others (1999) showed that the place and season of birth account for many more cases of schizophrenia than family history of the disease, and family history has been the best-established risk factor. The groups study found out that the risk for schizophrenia was highest for births in February and March and lowest for births in August and September. Another study conducted by Mortensen and others (1999) concluded that schizophrenia was positively associated with birth in late winter. On the other hand, Hultman and others (1999) emphasized the evidences shown by neuropathological researches that the aberrations caused by pathogen invasion disrupt proper brain development. This in turn contributes to the onset of schizophrenia that might even be developed earlier in life than expected. This proposed hypothesis can be associated with the link between obstetric complications and schizophrenia, as both are dependent on risks brought about by prenatal infections, which in turn are connected with neurodevelopment of an individual. Theoretical Framework The physiological framework of this study is based on the notion that conditions during pregnancy have an effect on the fetus psychological development, specifically, the impact of season of birth and exposure to the rubella virus. The prenatal conditions of an individual have a direct effect on the persons future genetic and phenotypic make-up. The most important contribution of the obstetric development lies on the possible alterations on the genes of the individual. Exposure to such abnormalities has a considerable intervention with the normal functioning of the brain (Khasshan, 2008). This means that exposure to infections such as rubella virus has a meaningful link to schizophrenia development of the individual exposed to the pathogen in its prenatal stage. This is serves as one of the backbones of this study, as it is the foundational basis whether the link between congenital exposure to rubella and schizophrenia onset has reliable evidence. After the study which dwells more on the biological or genetic factors, the study will consider the environmental elements that can also be potential risk factors for the disorder. It has been established that the over-all make-up of an individual lies on genetic and environmental factors. The second part or backbone of the study concerns the environmental exposure effects as dictated by season of birth. This can be of importance since extreme weathers might affect a mother psychologically and physically, thereby creating an impact on the life inside her womb. Being born on extreme hot and cold weather can hence be linked to the development of schizophrenia later in life of an individual (Mortensen and others, 1999). Significance and Need for the Study The proposed study is important due to the health and psychological concerns of schizophrenia. Being a disorder which affects the entire lifestyle of the affected individual, it is of great significance to research about the etiology of the disease (Dean, 2003). Prenatal exposure to rubella viral infection might be a cause of the onset of schizophrenia, as well as the environmental effect of being born on an extreme season. Knowledge on these prenatal risk factors can contribute additional information on how to prevent schizophrenia development in an individual. References: Dean, K., Bramon, E., Murray, R., (2003). The cause of schizophrenia:neurodevelopment and other risk factors. Journal of Psychiatric Practice. 9(6), 442-454. Dalman, C., Allebeck, P., Cullberg, J., Grunewald, C., Koster, M. (1999). Obstretric complications and the risk of schizophrenia: A longitudinal study of a national birth cohort. The Journal of the American Medical Association, 281,p. 2170. Hultman, C.M., et al. (1999). Prenatal and perinatal risk factors for schizophrenia, affective psychosis, and reactive psychosis of early onset: case-control study. British Medical Journal, (318), p 421. Khasshan, A., Abel, K., McNamee, R., Pedersen, M., Webb. Baker, P., et al. (2008). Higher Risk of Offspring Schizophrenia Following Antenatal Maternal Exposure to Severe Adverse Life Events. Archives of General Psychiatry, 66(2), 146-152. Mednick, S. (1970). Breakdown in individual at high risk for schizophrenia: possible predispositional perinatal factors. Mental Hygiene, 54(1), 50-63. Mortensen, P., Pedersen, C., Westergaad, T., Wohlfahrt, J., Ewald, H., et al. (1999). Effects of family history and place and season of birth on the risk of schizophrenia. The Journal of the American Medical Association, (281), p. 1254. Ross, R. G., et al. (1996). Early expression of smooth-pursuit eye movement abnormalities in children of schizophrenic parents. Journal of the American Academy of Child and Adolescent Psychiatry, (35), p. 941. Sorensen, H., Mortensen, E., Reinisch, J., Mednick, S. (2004). Association between prenatal exposure to analgesic and risk of schizophrenia, British Journal of Psychiatry, 185, 366-371. Westergaard, T., Mortensen, P., Pedersen, C., Wohfahrt, J., Melbye, M. (1999). Exposure to prenatal and childhood infections and the risk of schizophrenia. Archives of General Psychiatry, (56), p. 993-998.

Marriage in Shakespeares Othello :: GCSE English Literature Coursework

Marriage in Othello  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Marriage is a part of life. Something that many people, if not everybody, look foward to. Marriage is a sacred thing, it is when two people dedicate their life to their love of their life. Your whole life revolves around it as evrything you do and evrything that happens affects your marriage. It is dedication, to live your whole life next to your partner making tough and easy decicions. There are going to be good times and there are going to be tough and difficult times. Regardless of what comes, you stick through it and side by side you support each other and stay together. Or do you? Many times the struggles and the pressure is too much for many marriages. The experiences that they go through is sometimes too much for a couple to handle and this causes a lot of stress and problems between the two. Sometimes the problems are so strong that it brakes up the marriage and they both go their seperate ways. Maybe their love wasn't strong enough. Maybe their commitment wasn't strong enough. Depending on your definition of love. Love can be very tricky sometimes. It can evenm blid a man from seing reality and it takes him far apart from the real world. He lives in a strange state of mind where what seems obvious to everybody else, can be overlooked by his or her love. Shakespeare uses jeoulousy as the biggest test of love in the book Othello. Is jeoulousy strong enogh to brake a marriage such as the one between Othello and Desdemona. They are both deeply in love with each other. How about love being blind? Was Emilia blind from reality because she was so in love with her husband Iago? We have learned the tragical ending of the book. Unfortunate ending for both marriages. Before discussing the ending, lets discuss the facts and the event that lead up to the ending. What was it that caused such a tragic ending? We already know that Desdemona was devoted to the love of her life, Othello, the General that made his friend Cassio Lt. So why would Iago want to brake up the marriage of Othello and Desdemona? Othello and Cassio were really close friends for many years. Cassio was the one that helped Othello get Desdemona's love. Iago, was also Othello's friend, and Othello did trust him a lot.

Servis Shoes

SERVIS SHOES BY Muhammad Umer Hassan Masood S ervis Industries was started by two young energetic friends from Gujrat. These young individuals named Ch. Nazar Muhammad (Late) and Ch. Muhammad Hussain (Late) started a small scale business in 1941 in Lahore. At that time, they only manufactured handbags and a few other sports goods. But in few years, their business flourished and in 1954, they installed a shoe manufacturing plant in Gulberg, Lahore. Later, this plant was shifted to Gujrat and in 1959, Service Sales Corporation (Pvt. ) ltd. was established which has taken Service Industries to its highs.Service operates in to sectors, one is the manufacturing and other is the marketing. Manufacturing is under the Sevice Industries, while the marketing is under the Service Sales Corporation that was established in 1959. The main manufacturing plants or Service Indurtry is located in Gujrat and Mureedkay while the Service Sales Corporation is located in Lahore. Servis Shoes has a distribu tion alliance with many international brands which includes the following: * Nike * Hush Puppies * Pierre Cardin * Urban Sole * CAT * Ecc While the Servis Shoes include the following brands: Don Carlos * Cheeta * Soul * CALZA * Liza * Skooz * Toz Servis has over 400+ branches in Pakistan and 100 branches in Lahore itself. It is a growing business in international market, and currently it has retail outlets in operating in gulf areas (Saudi Arabia and United Arab Emirates), Keyna and Europe. Servis Shoes enjoys a rich history of excellent performance and it has given its consumers the best quality products within their economic range and with high durability. Servis Shoes offers nearly 200 products per season which is summer and winter.It entertains it consumers with variety, quality and durability which is within the income brackets of the consumers. Mission Statement â€Å"Spending time selecting the right footwear and making sure that they are comfortable, is time well spent† Vision Statement â€Å"To become a Global, World class and diversified company this leverages its brands and its people SWOT Analysis Strengths 1. Cover wide variety of customers 2. Extensive Retail Network 3. Employee Loyalty 4. Diversified range of businesses 5. Highly qualified management 6. Partnership with high end brands 7. Less Employ turnover rate . Strong brand image 9. Advanced Technology 10. Low cost of production 11. Largest footwear group in Pakistan Weaknesses 1. No proper planning regarding advertisement 2. More focused on sports and casual footwear rather than formal shoes 3. Female market penetration is weak 4. Low aspiration value in high income group 5. Weak corporate image of Service Group 6. As compare to other competitors distribution network is weak Opportunities 1. E commerce 2. Penetration in female segment 3. Entering new segments of market 4. Innovative products 5. New mediums for advertisement 6.Improve shopping experience at retail outlets Threats 1. Electricity and gas crises 2. Unstable political condition 3. Increase in Taxes 4. Poor law and order situation 5. Devaluation of Pakistani rupee 6. Stiff completion in market from local and foreign brands 7. Unbranded small players competing against different brands of servis Current Situation Political Trends Political instability is affecting the footwear industry and energy crises are the main issue as it increases the cost of production. The import of underpriced shoes has badly affected the domestic footwear industry.The government of encouraging both import and export that encourages the foreign investors to invest in Pakistan but it is making it difficult for the domestic producers to compete in prices of the product both domestically and internationally. Economic Trends Economic crises have badly affected footwear industry especially to the raw material used in manufacture footwear. The combine export of the shoe industry has decreased substantially. Social Trends In Pakis tan the life style of people is changing with a fast pace. Their life has become more money and time oriented. There is a major shift in the values of the people of Pakistan.People now prefer western life style rather than the traditional one. As cities are growing and more people shifting from ruler areas to urban areas therefore increase students, people having jobs and trend to play sports and healthy physical activities so this social trend has direct positive impact on demand of footwear industry. Technological Trends New technology trends also effecting footwear industry in Pakistan. Multinational competitors are introducing innovative techniques to manufacture footwear. Like in sports footwear new technology is being used regarding technical aspects on that particular sport.For processing of raw material like leather new techniques are being implemented by multinationals Decision Making Product line decision In the product line the major decision is the expansion of product l ine or the changes in the product mix which consists of the product lines. The marketing division of the Service Industries has to check what is the relation of new product to its existing product line. On the other hand it also has to check that what  will  be  the  effect  of  introducing  the  new  product  upon  the  existing products line or the  company image.The  expansion  in  product  line,  in  Service  Industries,  is  such  that  it  canintroduce a new product without pruning any product from the product line. Or  the company may introduce a new product while prune another product from the product line. There are some reasons for the pruning of a product from this product line. One reason may be that the product is not producing the desired profits Packaging decision The package decision about the product is another important area. Manymarketers have called packaging as the fifth ‘P’ of marketing. In Servic e Industries, zonal managers do the  packaging.They call the designers to  make the package design and select the best out of the total design Branding decision Branding  decision  is  also  one  of  the  most  important  decisions  in  themarketing. Service  Industries  has  branded  its  products  by  the  name  of  Ã¢â‚¬Å"Servis† Styling and designing Another way to product distinctiveness is through style and design. Some companies stand out for design distinctiveness. Service Industries is also one of these companies because it has its own styles and designs. In service industries the styles and designs are made with the help of local purchase officers who are responsible for making new  design Planning 012 will be a year full of challenges, and they want to be a company that outperforms the market in challenging times. The company’s diversification strategy, in its existing business and perhaps even in new businesses , is being followed with the country’s dynamics in mind. Continued focus on exports to identify new markets will turn out positively as the management believes that there are still many untapped markets in the world. The share in the domestic market still leaves room for growth, both in the tyre business and in the footwear business. Strategic plansThe strategic plans of the servis group are no different to other companies. To develop an organization with a cross-functional and self sustaining staff that champions the vision that has breadth and depth of knowledge in their function as it relates to producing a best-of-class product. The organization wants to increase the market share by attracting more valuable customers. But the main concern is to satisfy  customer by always providing them with the best quality product. To  be ahead of its competitors, by effectively utilizing the organizations competitive advantages.Never  get satisfied with  the  level  of  q uality; they always  strive  for  continuous improvement using latest techniques. To make their presence in the market well known they want to create a healthy and positive image of the products among consumers. Tactical Plans The tactical plans for the servis group is to keep up with the employment needs of the organization as they know that employees are the real assets and are as important as external customers. They want to stabilize their growth due to the financial crisis all over the world.The prices of raw material has increased substantially during past few years so they want to keep their over head costs as low as possible so that they will be able to provide quality products to the customers at affordable prices. Customer turnover rate has increased because of the launch of new low priced brands in the market; an extensive advertising plan is in action that will help retaining and bringing back the customers. Long term plans The long term plans of the ‘servisà ¢â‚¬â„¢ is to increase its market share by penetrating deeper into the market.Short-term plan The short term plan of the servis is to stabilize the growth of the company. In the retail shops Servis will sale their A pair articles through the advertisement then near the off  season  through  sales  then  through  reduction  in  prices then company will stop the production and send these all articles from retail to FOL and sale these articles Management by Objectives MBO is being strongly followed in the organization as almost all the employees work as a team and effectively participate in the decision making process.The employees are not over burdened by setting some unrealistic goals and employee evaluation is done once a year to check employee’s performance according to the objectives. For this purpose HR department uses 360 degree feedback as standard performance appraisal system. ISO 9001 certified The servis shoes are ISO 9001 certified this means that the y have:- * A quality policy that is well understood and followed at all levels and by all employees. * Each employee works towards a measurable objective. Business makes decisions about the quality system based on recorded data. * Quality system is regularly audited and evaluated for conformance and effectiveness * Company designs products after determining customer requirements * Organization has created systems for communicating with customers about product information, inquiries, contracts, orders, feedback, and complaints. * Organization regularly reviews performance through internal audits and meetings. Organization determines whether the quality system is working and what improvements can be made. Makes sure no one uses a bad product, * Determines what to do with a bad product, * Deals with the root cause of problems, and * Keeps records to use as a tool to improve the system. Chain Of Command Region 4 Region 3 Region 2 Region 1 CEO President Executive Vice President Chairman Executive Vice President Head of Human Resource Head of Exports Chief Financial Officer GM SIL Muridke Factory GM Domestic Sales Chief Commercial Officwer GM SIL Gujrat Factory The chain of command for service is quiet easy and simple to understand .It clearly defines that who reports to whom and everybody know its required work and there is no barriers to communication because according to HR Manager Mr Bilal Alam he said that â€Å"We make sure that there is no barriers between top managers and employee and we put our effort to ensure that every employee get an equal right in what he want to say and he has full access to the top authority†. Unity of command is also used by Service in order to get the best results possible from their employees because if there is no clear direction for employees that who will assess their work than they won’t be able to perform well and conflicts will rise.Span of control Wide span of control is used by the service because they have a large variety of products and manager needs quite wider range of subordinates. Managers of service make sure that theie employees work effectively and efficiently by assessing their work and providing them with the clear guidelines. Centralization VS Decentralization Decentralization process is used by the service department but within the limited range. They pass down the authority to those employees who have been working for the organization for more than 5 years because they have a better experience in handling the situation.Organic organization Service is based upon the organic organization which means that they are low in specialization, formalization and centralization. Servis has created a friendly environment within the organization and doors are always open for service employees to share their problems with the top authorities. Informal communication channel is being practiced with few rules and flattered structures. Structure of the organization Matrix structure is used b y the organization and the main reason behind it is that service has large amount of different product range and every products requires a product manager.Service has a major drawback in terms of this structure because its cost is high and it can create a sense of resentment within employees but on the other hand its advantages far exceeds its disadvantages. Servis has adopted the framework of the learning organization which means that they do not stick to the traditional ways of doing work but rather are adaptable to change and this has given Servis an edge over its competitors Bata which still sticks to the traditional methods. Over past years Servis has updated its staff, its machineries as well as their communication channels.Motivational Policies Promotion policies The company also motivates its employees by promoting them to higher level  jobs after specific period. For example, an employee working as a helper is promoted to the assistant supervisor after  specific period. Bonuses The company also motivates its employees by giving them bonuses. These bonuses   depend  on   yearly   profits  of  the  company. Usually they  give  the bonuses once a year according to the wages and the salaries of the workers Compensation and Reward systemSalary, Health Insurance,  Group Life Insurance,  Perk, Provident Fund, Bonus, Leave Fare Assistant, Paid Leaves etc. all these lay in the field of  compensation  and  rewards  management  in  SIL  these  rewards  and  jobcompensation are given to employees for keeping their morale high. 30%discount is given to  its employees on Service all products Employee Palnning:- Like any other organization, Servis undertake employee planning in order to make sure that they have right number of employees at the right time and at the right place.Employee planning is reaccessed every year in order to get their organization updated with employeees who can provide Servis with the best output possible. Recruitment Process:- The recruitment process is undertaken by HR manager every year and advertisement and interlinks are being used as a recruiting sources. It is not a pet decession to recruit employees through training and main emphasis is given on interlinks. Individuals and pannel interviews are being undertaken once the individuals get through that process than screening and short listing is being done.After all this process, employees are being recruited and there are mainly 2 types of employees 1. Experienced Employee 2. Fresh employee Work ethics are not thaught to employees because it comes with the employees but norms and values are being taught to everyone so that they may be familiar with the organization and perform their jobs within the boundaries defined by the organization. After employees has been part of the organization employee orientation is taken into accouny which means that employee are introduced to the company.Training is also an important part of the Servis in order to update their employees and achieve the highwst standards set by the organization. The important type of on the job trainig conducted by Servis include job rotation in order to develop multiple skills and off the job training include vestibule as well as simultaneous exercises. Conclusion and Recommendations Servis Shoes is doing exponentially good in the market and is proving to be a local Pakistani brand that is able to meet the quality bench mark set by Bata in Pakistan.Servis Shoes have used varies techniques to give this international brand a good competition with in Pakistan and is also spreading its network abroad. Servis’s sales have increased over the past three years and there has been no noticeable fall in the quality of Servis. However, there is still a need from the consumers’ side of further better quality products. Soul is doing exponentially good in market, and so is Cheetah, but from the analysis and research, it has been seen that Don Carlos is not doing as good as the other two products of Servis that were analysed.The quality of Don Carlos need to taken into account. Currently, Bata, the major competitor or Servis, is not giving any such competition to Servis in this line but other international products are. Zara, a local brand, is gaining popularity quickly; Studio Empoli has already made its image in Pakistan and so on. Servis needs to realize that in Don Carlos, its prime competitor is not Bata, in fact its multiple other brands, local and international both. Hence, Servis should cater to the needs of the consumers and expectations of the consumers accordingly.

No Pain No Gain

„No pain, no gain† It’s completely true that you can’t accomplish anything without going through some sort of pain. Life is brutal. If we dream to be successful and victorious in something that we want to achieve, we have to prepare for a lot of hard work and some ups and downs, which will bring us some thoughts to give up. Who said that life is going to be easy? No pain, no gain. Is this statement totally true? To start with, we have to endure much during life nowadays, in order to achieve the social and material status desired by so many people.You have to go through a lot of pain, especially moral pain, because you often feel unsatisfied and discouraged. The key point to success is motivation. Without motivation you will achieve nothing and you will be not able to withstand the cruel road to success. Motivation is something that push you to work harder, makes our goals achievable and helps to beat all the pain and problems, which disturb us. In addition, I will give you an perfect example, which superbly shows difficulties of assiduous work to achieve some kind of success. This is athlete’s lifestyle.They have to completely devote themselves to be the best in their sport domain. They risk all their future, I mean school, knowledge, relationship, to be on top and successful. They often have some moments that they think it was bad decision and that they do have no motivation and power to continue this hard lifestyle, so they think about giving up. But when these athletes will grit their teeth, keep hard working and feel the taste of success, all these problems will vanish and they will be happy that their hard work brings awaited results.All things considered, if you want to be victorious in your work, you have to break some impediments and if you find some strength to do this, you will be totally satisfied and fulfilled in your job. That’s why you have to realize that nothing is going to hand itself to you – you have to work for it. And if that means going through some pain, it doesn’t matter, for if you work hard enough, you’ll definitely get some gain out of it.